About 15 years ago, the Boston Beer Company rolled out a new product in their Sam Adams line. Marketed in 8 ounce bottles of a gorgeous cobalt blue and sealed with a cork, Triple Bock was indisputably a revolutionary product.
There was very little similarity between Triple Bock and ordinary beer. Triple Bock was uncarbonated, dark, viscous, sweet and aromatic. The label on the back of the bottle suggested that it be enjoyed from a snifter in manner similar to a port wine. They also suggested aging Triple Bock for a few years, laid on it’s side in a cool, dark place. About the only similarity between Triple Bock and regular beer is that they are both made from malted barley, and some of the production methods. The taste was rich and complex, and the alcohol content was high but not given. I loved it, but after 2 years, Sam Adams stopped marketing Triple Bock.
I’m not sure what year they first released it, but a few years after Sam Adams stopped selling Triple Bock, a new, outrageously expensive beer product appeared on the market. Enter Utopias, an uncarbonated beer with alcohol level of over 20% by volume, in 750 ml bottles shaped like industrial sized wort cookers, and with a retail price of $100. I didn’t get to taste Utopias until three or four years ago, when I opted to pay $20 for a single serving at Draft Barn.
While writing this, I went to the Sam Adams webpage to read some of the info on Utopias (I had never bothered before now). The website confirmed what I knew with certainty on my first sip of Utopias – Utopias is a direct descendant of Triple Bock.
Utopias is quite a bit more refined than Triple Bock was, and the additional barrel aging that Utopias gets definitely smoothes out the product, but personally I like Triple Bock more. Some of that may be my memory romanticizing the “good old days,” but I am not denying that Triple Bock was somewhat coarser than Utopias. It’s just that Triple Bock was very good and only $5-6 per bottle, and as expensive as that might have been at the time, it’s a lot less expensive than Utopias, which reached $200 per bottle for the last release. While I would have preferred that they continue marketing Triple Bock, the people at Sam Adams are obviously better business people than I am, because they put $15 worth of Triple Bock into a barrel, bottled it in a fancier bottle, and got $100 for it.
Utopias is a limited periodic release that gets snapped up extremely quickly when it does come out, although there may be a few bottles on the shelves of specialty beer retailers.
Did you enjoy this post?
Buy us a beer or two to show your appreciation.